Think about the last time you made a donation to a charity. What motivated you to reach for your credit card? For me, I have to feel like I’m part of something, of effecting change, in very personal way. One of my new favorite charities for that type of buy-in is Kangu.
This nonprofit uses a combination of old school (i.e. Save the Children) and new school (crowdfunding) tools to support women in developing countries to have pregnancies, births and newborn babies that are safe and healthy. According to Kangu’s site, “It has been shown that 80% of maternal mortality can be avoided if a woman is given access to the basic healthcare services our partners offer.”
Founders Casey Santiago and Tricia Morente (both Columbia Business School MBAs and grads of the Masters program for International Affairs at Columbia), designed this program to allow donors to have a tangible and more intimate connection with the women they are supporting. The way it works is:
- You search Kangu’s collection of mothers from across the globe who need help to find the “mama” you want to fund.
- Once you choose her, you begin to make monthly contributions to fund her safe pregnancy by giving her quality healthcare.
- Your contribution ensures the chance for a safe birth for her baby
I love that Kangu’s team is not only making efforts to solve this issue, but also that they discovered an innovative way to engage their donors/supporters in a uniquely personal way. I look forward to finding a “mama” to connect with so that she can experience the joy and security of having a healthy pregnancy and future child.